Our Mission

We nourish the needs of today's and tomorrow's consumers around the world

Since 1980, founder Lidewij Edelkoort has predicted creative trends in fashion, color, textile, lifestyle, architecture. She has been at the forefront of nearly every major trend, while creating an international family.

We provide highly creative inspirations for the coming years, to help our customers recreate their own world. Our trend forecasting books are handmade, tactile, and produced twice a year in limited quantity.


One of the world’s most renowned trend forecasters and colorists, famous for her inspirational seminars and on-point trend books which are sold to companies in diverse industries from Armani to Zegna. Li is an intuitive thinker who constantly travels the planet tracking how socio-cultural trends evolve to influence concepts, colors, materials, products and services. She is also a publisher, humanitarian, educator and exhibition curator. In 2011, Li launched an interactive online trend forum called TrendTablet.com. Since 2015 she is the Dean of Hybrid Studies at Parsons The New School in New York.