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SS 2017 MENSWEAR | Details

  • The Townhouse 354 West 11th Street New York, NY, 10014 United States (map)

S/S 2017 MENSWEAR | Details

presented by RAVAGE (Clemens Rameckers & Arnold van Geuns)


Menswear trends continue to give an extensive set of guidelines that define and regulate garment creation. The designers have to work within these boundaries. Silhouettes evolve ever so slightly, but they do so constantly. By studying the guidelines, designers discover the importance of THE DETAIL. In a clean, sober or strict design, one single detail must grab the attention. Quality of detail, not quantity, will give depth and relevance to the design. The detail becomes the jewel that sets the garment apart.

True design reflects the maker’s craft. Carefully studied and well-made garments will have refined, surprising, luxurious and clever details. Each detail, be it a stitching, a pocket, a button, a print or a color, represents a choice in the designing process. A choice made after careful consideration. No element is unplanned. Analysing the characteristic elements of iconic garments reveals their essence. It allows reduction. A garment’s simplicity forces the aesthetics and the function of the details to be in perfect harmony. An amplified detail, can have the function of a candidly placed Brand logo. It stimulates recognition. A distinctive print, a stitch, a coloure or a graphic element can be used throughout the season’s collection. Designers do battle with each other in the quest for creating the most recognizable brand detail!

Tickets here

Tickets: $250 per person  
$175 for current Trend Union clients
(-10% for booking 4+)