8:30 doors open
9:15 INDIAN SUMMER: COLOUR, F/W 2019-2020 presented by Li Edelkoort
9.30 INDIA: SCENTS & STORYTELLING presented by Paul Austin
9:40 ENLIGHTENMENT: FASHION F/W 2019-2020 presented by Li Edelkoort
11:00 short break
11:10 SOFTWEAR: Home & Lifestyle presented by Li Edelkoort
11:40 ACTIVISM-WEAR: ACTIVEWEAR & MILLENNIAL ENGAGEMENT F/W 2019-2020 presented by Philip Fimmano
12:25 approximate end
$395 per person
$200 for current Trend Union clients
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-10% for groups of 4+
INDIAN SUMMER: COLOUR, F/W 2019-2020
Today, as far as November the sun keeps shining, prolonging summer in our minds and choices. What was once baptized as Indian Summer becomes a reality and is here to stay, inviting people to dress and eat differently,to colour life in other ways, celebrating warmth and tenderness as the one positive side effect of climate change. Ice creams are enjoyed later, country weekends are prolonged, and light fibres such as cotton and silks are chosen longer. People start layering lighter weight materials, are wild about cardigans and covers, and wear winter sandals. They start choosing colour over darks; gradually changing the mantra of chromophobia. Slowly, marketing’s irrational fear of colour fades to make room for whiter neutrals, lighter neutrals and tinted neutrals, as well as washed brights, medium brights and vivid brights to ritualise the summery autumns and mild winters that are here to stay.
INDIA: SCENTS & STORYTELLING
As a fragrance industry leader and brand expert with over 18 years of experience advising leading international beauty companies, Paul Austin established Austin Advisory Group in 2009 to help heritage brands connect to their customers through meaningful, inspiring, and authentic storytelling. The agency’s early work took Paul to India for 6 months to study the country’s wide array of natural perfume ingredients and the origins of the its fragrance culture. He will unveil the magic behind the true scent of India in a short talk that includes a sensorial experience.
ENLIGHTENMENT: FASHION TREND, F/W 2019-2020
Never before have people felt so pummelled and abandoned. The need for togetherness is growing and the void is filled with animals, friends, food and films. Meditation is governing our creative emotions as yoga is stretching our imagination. Switching off becomes a survival system, producing altered states of consciousness, empowering people to exist. Fashion is at the forefront of this thoughtful evolution, creating a balance between simplicity and generous opulence, inspired by the cloth and clothes from diverse spiritual journeys to stop the stream of no-news news and overdone drops, to bring content and context to garments that are designed to help us simply be. Fashion demands another approach to heal our planet and cure our shopping sprees. Conscious consumption will become the norm for the next generation, born and bred in a world in crisis.
SOFTWEAR: Home & Lifestyle
Software is material that informs a computer. Softwear is material that forms a lifestyle. With the softening of lines between work and leisure comes a need for new clothing and interiors, not to mention other consumer products and services. Textiles will need to conform to this major lifestyle change by developing fabrics that are highly comfortable yet eminently tactile, in both natural and high tech materials combinations. Jersey and knits will be of capital importance, for in fabric terms they describe the well-being we seek. Fine-gauge synthetics and thick woollens, Shetland blankets and smooth lacquer coatings, subtle tweeds and cool metal accents all form part of this picture.
Softwear is more than just a trend. This forecast heralds the confirmation of a major new industry, not only in clothing but also in interiors, design, gardening, hardware, retail, consumer products, communications… The possibilities are far-reaching; indeed, softwear is as important and widespread as activewear and the demand for it is already there now.
ACTIVISM-WEAR: ACTIVEWEAR & MILLENNIAL ENGAGEMENT F/W 2019-2020
In a period riddled with scandals and fake news, clothes start reflecting our most urgent issues through material choices, colour coding, shape formulation and text messages. The clothes themselves are rather basic and straightforward, expressing these trends in a subtle way through details, sizing and layering. Making space for communication. Thus activewear becomes activism, wearable to communicate and propagate what we believe in, and how we see the future: women wearing black, men wearing lace, juniors wearing waste, seniors wearing white; women asking for respect, men expressing tenderness, juniors fighting for our planet and seniors demanding peace.