THE GREAT MIGRATION WEBINAR BY APPOINTMENT
A ROMANTIC RURAL REVOLUTION
SPRING/SUMMER 2023 & BEYOND
presented by Li Edelkoort
The year 2020 will remain in the history books as a moment of profound change in people’s lives. A great migration from urban to rural housing took place, deserting city centres in favour of village squares. This has become a shift in society to reckon with, where expensive and cramped city apartments are traded for houses, farms and more spacious lofts in secondary cities, towns and regions. Bringing culture and sophistication to the countryside in a hybrid movement, between the casual and the creative, spanning fashion, food, crafts and interiors. This move to the outdoors will have great consequences for work, life and happiness. A savvy new style is being developed that is born from the hybridisation of city and country clothes, of antique and innovative textiles, of vintage and contemporary patterns, of rustic and modern interiors. A strong romantic mood dominates these emerging lifestyles, with decorative elements and historical citations, perfectly absorbed by a contemporary mentality. Styling these disparate elements together becomes the true new fashion direction, where personalities are formed by informed choices, taken from the past and present to forecast our future.smallest space.
A ROMANTIC RURAL REVOLUTION
SPRING/SUMMER 2023 & BEYOND
presented by Li Edelkoort
The year 2020 will remain in the history books as a moment of profound change in people’s lives. A great migration from urban to rural housing took place, deserting city centres in favour of village squares. This has become a shift in society to reckon with, where expensive and cramped city apartments are traded for houses, farms and more spacious lofts in secondary cities, towns and regions. Bringing culture and sophistication to the countryside in a hybrid movement, between the casual and the creative, spanning fashion, food, crafts and interiors. This move to the outdoors will have great consequences for work, life and happiness. A savvy new style is being developed that is born from the hybridisation of city and country clothes, of antique and innovative textiles, of vintage and contemporary patterns, of rustic and modern interiors. A strong romantic mood dominates these emerging lifestyles, with decorative elements and historical citations, perfectly absorbed by a contemporary mentality. Styling these disparate elements together becomes the true new fashion direction, where personalities are formed by informed choices, taken from the past and present to forecast our future.smallest space.
A ROMANTIC RURAL REVOLUTION
SPRING/SUMMER 2023 & BEYOND
presented by Li Edelkoort
The year 2020 will remain in the history books as a moment of profound change in people’s lives. A great migration from urban to rural housing took place, deserting city centres in favour of village squares. This has become a shift in society to reckon with, where expensive and cramped city apartments are traded for houses, farms and more spacious lofts in secondary cities, towns and regions. Bringing culture and sophistication to the countryside in a hybrid movement, between the casual and the creative, spanning fashion, food, crafts and interiors. This move to the outdoors will have great consequences for work, life and happiness. A savvy new style is being developed that is born from the hybridisation of city and country clothes, of antique and innovative textiles, of vintage and contemporary patterns, of rustic and modern interiors. A strong romantic mood dominates these emerging lifestyles, with decorative elements and historical citations, perfectly absorbed by a contemporary mentality. Styling these disparate elements together becomes the true new fashion direction, where personalities are formed by informed choices, taken from the past and present to forecast our future.smallest space.